Hello. I am Sam.
I try to make photographs that make you feel strange/sad/funny/happy/hungry/angry/hangry/at home/weird/emotional/alive.
Hopefully, not all of those things at the same time.
IT TAKES A GREAT DEAL
A visual exploration of the stories behind the FairPrice brand for the group’s 50th anniversary book.
Client: FairPrice Group
Agency: Nut Graf Stills Assistants: Zam, Joshua Foo, Lan Yu
Art Department: Michelle Cheong, Rachel Rina