Hello. I am Sam.
I try to make photographs that make you feel strange/sad/funny/happy/hungry/angry/hangry/at home/weird/emotional/alive.
Hopefully, not all of those things at the same time.
![](https://freight.cargo.site/t/original/i/c0fc579b2c2c2145b5c3ea24cdb1eb408177ec0cc517086fed83e7a14e8143e5/lw_oyk_sam_hires-1.jpg)
![](https://freight.cargo.site/t/original/i/486476b90ef5dfb5d3112178f06c30b71543b545a20cb136b979ef57f39bd04f/mcpher_PS_callcent_hires_sam-51.jpg)
![](https://freight.cargo.site/t/original/i/ebef48fffe8b31f1375895117b1d51a0b31b2ddbbabfb1a7acfa1604861d0ac9/Screenshot-2023-10-31-at-10.23.39-AM.png)
![](https://freight.cargo.site/t/original/i/656a3c488c00c7527bcf44ea6686e5046940ad2ec4415ba126cc13dc9e014674/Screenshot-2023-11-01-at-5.01.06-PM.png)
![](https://freight.cargo.site/t/original/i/7682416520e83d443c2ae7d9590e5646929f390b09aaaf0075c8297ceecd9284/mcpher_PS_callcent_hires_sam-33.jpg)
![](https://freight.cargo.site/t/original/i/b3314dec8cc8d123b6a3014b710fb8c96a87e6ecfa4f927f0ee23c320cf88019/Screenshot-2023-10-31-at-10.21.54-AM.png)
![](https://freight.cargo.site/t/original/i/7e4e70111dc08b6295da34a8868d79fce5f865bc8a95d71880290aefbf8a3706/Screenshot-2023-10-31-at-10.22.34-AM.png)
Our assignment to document MOH’s Covid-19 journey took us from a cold chain vaccine warehouse, to a buzzy call centre to the office of the next prime minister. Read the book here.
Client: Ministry of Health
Stills Assistant: Joshua Foo
Agency: The Nut Graf
Design: Couple
Client: Ministry of Health
Stills Assistant: Joshua Foo
Agency: The Nut Graf
Design: Couple
IT TAKES A GREAT DEAL
![](https://freight.cargo.site/t/original/i/e4322f2436ac45f8c8c2791def58c8400d1ca2f37edc27de7c62ae1f6cacfeaa/NTUC_BOOK_COVER_edits_v3.jpg)
![](https://freight.cargo.site/t/original/i/bf85c85a555f7a4174fd5aed063c114ab197745ae2cbb20dd1ae8d58115a3405/fp_smal-5.jpg)
![](https://freight.cargo.site/t/original/i/5aae480ba0c92c0214b25e2e0dfdf95aed7e211144e7386432fb0a191317e048/fp_smal-14.jpg)
![](https://freight.cargo.site/t/original/i/60ced73ab6c5ba1eadb0b60e7a1d6bcbf9628e42bf7c6fb68a6c9523f188c530/fp_smal-2.jpg)
A visual exploration of the stories behind the FairPrice brand for the group’s 50th anniversary book.
Client: FairPrice Group
Agency: Nut Graf Stills Assistants: Zam, Joshua Foo, Lan Yu
Art Department: Michelle Cheong, Rachel Rina
![](https://freight.cargo.site/t/original/i/e26044ec881588c50d286ee36f70a0e4812d041c9edcea57e34f6a3ffd864f7c/WKW_3296-website.jpg)
![](https://freight.cargo.site/t/original/i/2170532f18309db32eb48f7598393b56896d4091f276b4b4c68c0f660c57b4e5/ps_nov_bishan_v5_flat.jpg)
![](https://freight.cargo.site/t/original/i/e2481a6ed0b9c9ee5983fa3467f92839ffe43f5d2c3fdb4f30796042443f5e55/ps_august_stadium_v3_flat.jpg)
![](https://freight.cargo.site/t/original/i/0033b5e12eec8006e4e704b82f581fd4c1064ca7e1d57127f1d57cda2f63885c/ps_may_playground_v2_flat.jpg)
![](https://freight.cargo.site/t/original/i/95a0a95b2ee2b45caf8f5971b55df19aaf8c10b581c29811b969051f74c5d385/ps_v3_jan_lohei_flat.jpg)
![](https://freight.cargo.site/t/original/i/823c6953cc711863d4578d8b707d4ec95ef18577cb8aa6e6613837653d210742/ps_dec_race_v5_flat.jpg)
![](https://freight.cargo.site/t/original/i/b0a3f0136b11f96abfdb6891b87bab05f023dc8a73228b5dc6e30257704eb406/ps_feb_hoksan_v3_flat.jpg)
![](https://freight.cargo.site/t/original/i/a9ced82d3442648b48b4662eece6a27b536069ce44bb3621ca1bc16d954f141f/ps_july_basket_v3_flat.jpg)
![](https://freight.cargo.site/t/original/i/3b336daceba227459904404f23948ced7ea1722603601038192f03733d4928e6/ps_oct_void_v2_flat.jpg)
![](https://freight.cargo.site/t/original/i/5b9d1ffd67bbf149caf7f8f725f5d431cbc05dbe7516ca7a424288a3c06deafa/ps_june_garden_v5_flat.jpg)
![](https://freight.cargo.site/t/original/i/7c664db7faee82d3d6579ee6ef9ecb9d02efce736d1cbc1734bf3f6add526ffc/WKW_3263-website.jpg)
Twelve images. Each with a dose of healthy chaos. This is YOLO, Gym Tonic’s first wall calendar. Pictures of the actual calendar coming soon. Watch how it all unfolded here.
Client: Lien Foundation
Still Assistants: Macarius Chia & Christopher Wong
Agency: Couple
Film Production: Chunkie Film House