Hello. I am Sam.

I try to make photographs that make you feel strange/sad/funny/happy/hungry/angry/hangry/at home/weird/emotional/alive.


Hopefully, not all of those things at the same time.








A set of key visuals depicting the suite of services offered by St Luke’s.

The final prints will be displayed as murals at St Luke’s Hospital in Bukit Batok. 

Client: St Luke’s Hospital
Stills Assistant: Stills Network
Prop Master: Sandra Sek
Agency: TEAM LEWIS















Our assignment to document MOH’s Covid-19 journey took us from a cold chain vaccine warehouse, to a buzzy call centre to the office of the next prime minister. Read the book here.

Client: Ministry of Health
Stills Assistant: Joshua Foo
Agency: The Nut Graf
Design: Couple













IT TAKES A GREAT DEAL


A visual exploration of the stories behind the FairPrice brand for the group’s 50th anniversary book. 


Client: FairPrice Group
Agency: Nut Graf Stills Assistants: Zam, Joshua Foo, Lan Yu
Art Department: Michelle Cheong, Rachel Rina