IT TAKES A GREAT DEAL
![](https://freight.cargo.site/t/original/i/e4322f2436ac45f8c8c2791def58c8400d1ca2f37edc27de7c62ae1f6cacfeaa/NTUC_BOOK_COVER_edits_v3.jpg)
![](https://freight.cargo.site/t/original/i/bf85c85a555f7a4174fd5aed063c114ab197745ae2cbb20dd1ae8d58115a3405/fp_smal-5.jpg)
![](https://freight.cargo.site/t/original/i/5aae480ba0c92c0214b25e2e0dfdf95aed7e211144e7386432fb0a191317e048/fp_smal-14.jpg)
![](https://freight.cargo.site/t/original/i/60ced73ab6c5ba1eadb0b60e7a1d6bcbf9628e42bf7c6fb68a6c9523f188c530/fp_smal-2.jpg)
A visual exploration of the stories behind the FairPrice brand for the group’s 50th anniversary book.
Client: FairPrice Group
Agency: Nut Graf Stills Assistants: Zam, Joshua Foo, Lan Yu
Art Department: Michelle Cheong, Rachel Rina